How we can help
If your numbers arrive late, feel inconsistent, or don’t help you decide what to do next—let’s fix that.
We help owners and leadership teams get clarity on profit and cash, build a simple finance system, and then stay close as a fractional CFO when decisions need a steady hand.
About us
Our Mission
To equip ambitious companies with world-class finance systems and leadership - so they can grow faster, raise capital with confidence, and perform at global standards.
Our Values
World-class finance
We believe any company - big or small, in any country - should have access to world-class finance expertise at a reasonable cost, to succeed in competition.
Insight-led
We focus on the few drivers that truly matter and translate data into actionable insight for better and faster decisions. Our team brings the blend of global industry expertise within business process analysis and project management, accountancy and financial reporting, project finance, investing and value creation, and corporate governance.
Zero surprises
We work as a trusted advisor: bringing proactive visibility on performance and cash, presenting clear scenarios and options, and flagging risks early. We offer a full journey step-by-step – from Finance Health Check to Optimising your finance engine and follow on with Execution support and strategic guidance – you are in control of the scope and the pace.
Entrepreneurial mindset
We understand the realities of running a business—constant trade-offs, limited resources, and the rigor required for major investments and strategic moves. We work with an agile cadence, updating assumptions as inputs change, so decisions stay grounded, timely, and stakeholders-conscious.
Our team
Alexandra Zlobina
Alexandra brings over 10 years of experience helping organisations improve performance, optimise operations, and deliver transformation across financial services, e-commerce, and the public sector.
She has led complex business and technology initiatives, helping organisations improve processes, strengthen collaboration, and achieve measurable results. Her experience includes business transformation, product development, project delivery, business analysis, and organisational change.
With a pragmatic, results-focused approach, Alexandra specialises in stakeholder engagement, process improvement, Agile delivery, and risk management.
Michael Zlobin
Michael co-founded Wise-Advice on the belief that companies of any size, in any country, should have access to world-class finance expertise at a reasonable cost, to benefit from tailored, high-quality support that enables leaders to make better decisions and fuel sustainable growth.
Michael offers clients broad and practical expertise built through an international career across financial reporting, performance management, audit, consultancy, private equity, and capital raising. This allows him to advise on a wide range of financial and strategic matters with both technical depth and commercial perspective. His board-level experience also brings valuable insight into corporate governance, strategic oversight, and leadership decision-making value creation mindset.
